Blum Southeast Asia Case Study
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Client
Blum Southeast Asia Case Study
Blum Southeast Asia tripled their daily deliveries while reducing on cost when they digitised their operations with HEW Transportation.

Statistics
Blum's Results
Blum Southeast Asia
The Problem
As a furniture fitting manufacturer specialising in lift, hinge, pull-out and pocket systems for kitchenware, Blum Southeast Asia needed a reliable operations fleet to deliver daily orders to their clients in the carpentry and renovation industry.
With just 1 in-house delivery driver and truck, Blum was not able to deliver on time and scale their business as fast as they wanted to. The lack of digitisation in their operations also meant that there was no transparency in their delivery status and disruptions and missed orders were inevitable.
- Limited in-house fleet
- Lack of transparency in delivery status
- Poor workflow between drivers and operations team
Solution
Our Approach
The HEW Transportation team met up with Blum’s operations management to understand the challenges they were facing. We helped Blum analyse why they were experiencing these issues and the solutions that could solve these hurdles in their business operations. We created these strategies and with Blum’s approval, we implemented them as soon as possible.
Per-trip charge delivery model
The per-trip charge delivery model activated drivers according to the daily orders, increasing Blum’s daily fleet by 4 times at a lower cost.
Digitalise delivery tracking
Blum’s operations team were guided on how to navigate the Detrack tracking platform in less than an hour so that their deliveries were automated for real-time notifications.
Integrate inventory and transport system
Blum’s Inventory Management System and our Transport Management System were merged to create an efficient workflow that deployed drivers for a delivery at the click of a button.
Hew Transportation
Blum X Hew Transportation
From just 1 driver, Blum Southeast Asia now averages 3-5 drivers for their daily operations and handles 3X the number of orders they used to.
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